Disclaimer: This post highlights my respect for respectable marketers (and disregard toward the others). To me, what happened here is a brilliant demonstration of good overcoming wrong.
Choosing Who To Trust Can Be Complicated
Not all marketing is bad (overhyped or flat out WRONG), but much of it takes “sales” to the point of deceit. Reputable marketers do exist, but they are rare. (If you would to read how I judge a dependable marketing authority, please read my quora response here.)
Hubspot’s Dan Zarrella created an equation to calculate the value of a like on Facebook. It was published in the Harvard Business Review blog.
Hubspot is supposed to be a trusted authority. I have used their platform, and am closely acquainted with their business structure and practices. (My full-opinion on them is another, yet to be created, blog.)
The Harvard Business Review blog is also supposed to be a trusted authority.
Marketers Throw Out BS All The Time
Adobe’s new Marketing BS campaign is spot on in highlighting the fluff associated with most trendy, high-cost, little return, all-hype marketers and marketing companies.
The “Good Vs BS” Story
Olivier Blanchard (a marketer, also involved in the Marketing BS campaign) responded to Dan Zarrella’s faulty equation via Twitter. Follow their Tweets here, and Blanchard’s blog about the equation flaws here.
While Blanchard came on stronger than I may have, his points were solid, Dan Zarrella is clearly in the wrong and I feel bad for all of those who hold Hubspot and The Harvard Business Review blog in such high regard, that they believed everything they read.
As For Myself…
As a person who has dealt with and sorted through marketing jargon for an extended period of time, I choose to take a different route. To me it’s far more rewarding to view marketing objectively, and sell it as such. I’d like to count myself as a reputable, honest and relevant marketer. If you would like my advice, thoughts or help with your business, please let me know.