The opportunity, positive experiences and return is a strong enough draw for most business plans to include marketing. Some businesses have been disheartened by little to no ROI and view marketing as a high risk.
The risk goes up when a company does not have focused efforts or measurement tools. Being on Facebook is great, but if your company is not actively engaging customers, is it worth it? Are the fliers, sponsorships and ads worth it? If so, how worth it? Are the results clear?
There is always some risk in marketing, but when a company chooses to stick to a clear marketing strategy and has measurement tools in place, the highly diminished risk is worth it (and the benefits are plentiful).
Use marketing to:
- Elevate your brand (make your company look great and approachable)
- Unify your company (and affect the people working there)
- Further your industry
- Differentiate yourself from competitors
- Make growth sustainable
Marketing shifts mindsets, focuses your company and aligns your vision with reality. When allocating resources and determining your marketing budget, make sure you have a marketing strategy clearly outlined, so you achieve your goals.
If you would like help creating a marketing strategy or determining how your business should be measuring marketing efforts, contact me and I will gladly help.